12 Retail sales training tools for customer satisfaction

Retail employees often don’t have time to train as they’re busy managing customers. But with the advancement of elearning, engaging training can now be delivered and done in just a matter of minutes. To help your team, we’ve listed the retail sales training tools with the best features on the market today.

What is retail sales training?

In the retail industry, sales training is all about equipping employees with the skills, techniques and knowledge they need to effectively interact with customers. Well-trained staff give customers the experience they deserve, making them feel heard, valued, and ready to purchase.

Retail sales training typically covers different aspects of retail operations including product knowledge, customer service, sales techniques, time management, and handling difficult situations. Discover the top tools at your disposal for delivering effective retail sales training with the curated list below.

1. SC Training (formerly EdApp)

Retail sales professionals need training that’s accessible, engaging, and easy to do because of their hectic schedules. So, our top pick for retail sales training tools is SC Training (formerly EdApp), an award-winning learning management system (LMS) that delivers training through highly targeted bite-sized training content called microlessons. Microlessons are quick, engaging, and interactive courses your team can accomplish in just a few minutes.

SC Training has a massive library of customizable courses that cover important retail training topics. These include creating positive customer experiences, communication skills, and even slips, trips, and falls in retail.

All of these retail training programs can be edited through SC Training’s intuitive course creator. Even without design experience, you can edit colors and images to match your branding and add your own training materials, manuals, and documents.

If you’re pressed for time, SC Training also offers course creation services (add-on). Experienced instructional designers will personally help you create beautiful microlessons every step of the way. Once they’ve been created, you can easily deliver them directly to your learners’ devices. The content will automatically adjust to whatever device your learners are using whether they decide to take the courses on mobile or desktop.

Cost: Free (up to 10 users)

Key features:

• Microlearning
• Customizable course library
• Creator tool
• Course creation services (add-on)
• Mobile-first/Responsive design

Deliver effective sales training with SC Training today!

2. Arlo

If you’re looking for an online retail sales training tool that centralizes all your learning resources on one platform, Arlo is a great choice. This cloud-based training management tool has a course management software that includes essential integrations like Zoom and Moodle for all your retail sales training programs. This way, you don’t have to go back to using manual spreadsheets for training.

Arlo also has an authoring tool where you can create self-paced training programs with quizzes for knowledge reinforcement. Your retail employees can easily take these courses during their breaks or even during down times.

As a trainer, you’ll have access to an admin dashboard where you can keep tabs on progress and performance. This helps create better programs in the future. 

Cost: Paid plans start at 9 USD

Key features: 

• Cloud-based course management
• Integrations with Zoom, Moodle, etc.
• Authoring tool
• Self-paced modules
• Reporting and analytics

3. Salesken

Have you considered AI-powered conversation to help with your training? Well, Salesken is a retail sales training tool that uses data science and conversational intelligence to simulate real-time conversations with customers and clients. The platform learns conversations from emails, calls, chats, and meetings to give talking points and examples for sales reps to learn from.

The AI can also analyze customer data and personas to help your team create their own sales strategies for winning customers. 

Cost: Paid plans

Key features: 

• Conversational intelligence 
• Al and data sciences powered
• Real-time talking points
• Advanced analytics post-call

4. Connecteam

Connecteam is another LMS for retail training that simplifies several areas of the learning experience—from course creation to delivery. Their course creator tool is easy to use and supports all types of media like video, images, and PDFs. These courses are all plugged into the platform’s app which your team can access easily through their phones.

Connecteam specifically caters to deskless or non-desk workers that’s why everything is made for mobile devices. It also integrates social learning so that your retail reps can easily collaborate and share knowledge through the platform. Take note that the free version has a 10-person limit, so consider that when getting this tool. 

Cost: Free, with paid plans 

Key features: 

• Creator tool
• Mobile-friendly
• Social learning

5. Skillpill

Skillpill is also a microlearning retail sales training tool that your sales rep can easily access on their phones. The platform houses over 500 courses that are designed with animations, videos, games, quizzes, and other interactive learning elements that’ll grab your learner’s attention.

This way, knowledge is better retained and completion rates are much higher. Social tools are also available if your team is interested in peer-to-peer training, which can be useful in sales!

Cost: Request a quote

Key features: 

• Microlearning courses
• Interactive content
• Social learning tools

6. Gong

Gong is an all-in-one retail sales training tool that analyzes customer data, captures communication, delivers insights, and delivers coaching through advanced data and AI technology. Aside from training, the platform can be used for onboarding retail and sales reps on all of your sales strategies and policies quickly, so you can keep your sales ball rolling.

Although it’s a great tool to offer training, it’s primarily a workflow enhancement tool so features like mobile access and course creation aren’t available. This is mostly a tool for your overall sales process and strategy.

Cost: Paid plans

Key features: 

• AI-powered insights for training
• Onboarding coaching for retail
• Strategic sales insights

7. Yarno

No time for creating courses from scratch? Yarno has off-the-shelf elearning courses that are ready to be delivered to your sales teams immediately. These courses are editable though because Yarno also specializes in course content creation and management. It’s also got microlearning capabilities like gamification. Gamification in retail simply means that you can challenge your teams with quizzes and leaderboards to help make learning fun and engaging.

Yarno is also known for its Embed Campaigns which make use of spaced repetition to improve memory and knowledge retention. As a trainer, you can adjust when these quizzes will be delivered based on their schedules.

Cost: Request a quote

Key features: 

• Course content creation
• Microlearning strategy
• Gamification
• Embed Campaigns

8. Chorus.ai

Chorus.ai is another conversational intelligence tool that your team can use to analyze sales meetings and that you can create data-driven strategies for your training programs with.

You can also use the tool to analyze the performance of your sales rep teams, to find pain points, and areas of improvement. This way you can personalize your retail sales training programs to cater to your team’s and industry’s specific needs.

Cost: Paid plans

Key features: 

• Calls and meeting analysis
• Delivers data-driven insights
• Performance analysis

9. 360Learning

If you’re looking for a retail LMS software that caters to each step of the training process, 360Learning is the tool for you. It’s a sales training tool with a complete authoring suite, content integration system, analytics dashboard, and a collaborative training platform.

It’s completely online so you can deliver content remotely at any time. Its course creation tool is also pretty easy to use, anyone can create a lesson in minutes. You can add training materials like images, videos, retail training manuals, and media.

360Learning’s highlight though is the collaborative learning tool where managers, reps, and different employees can participate in group pages and discussions to make knowledge sharing so much easier. Learning from experienced colleagues is one of the best ways to train.

Cost: Paid plans

Key features: 

• Collaborative learning
• Authoring suite
• Content integration
• Analytics dashboard
• Discussion boards

10. Coursera 

Coursera is a retail sales training tool and learning resource that houses over 5000 courses on a wide range of topics in retail, sales, customer services, and more. Some course examples are Retail Marketing Strategy, Fashion Retail Transformation, and Managing Human Capital in Retail. These courses are all built and created by reputable organizations, institutions, and universities so you can be sure you’re getting exceptional learning.

All the courses are self-paced and online which, again, is perfect for your sales reps. You can even earn professional certification upon completion of the courses.

Cost: Free

Key features: 

• Massive course library
• Courses created by experts
• Self-paced learning content
• Certification

11. Retail Sales Academy

The Retail Sales Academy offers a ready-made course that uses six steps to teach your teams about their customer-focused selling system. The course runs for 30 minutes and has interactive videos to aid learning. Quizzes are also given after each lesson to test their understanding of the course.

This tool also lets you assign training and automatically notify team member about the due date. Plus, it also has automatic tracking, intensive followup delivered via email, and is accessible on an on-demand and online format.

Cost: Starts at 199 USD

Key features: 

• Interactive videos
• Quizzes
• Automatic training notification and tracking
• On-demand, online format

12. Richardson Sales Performance

Richardson boasts adaptable content that's aligned with the company's actual sales strategy. They offer short bursts of digital training equipped with videos. They also have a range of solutions from sales training content to sales technology and sales analytics.

Aside from offering sales training with the goal of creating pipeline and building sales capabilities, they also performance dashboards and measurement analytics to help you track your team's progress. Plus, their Accelerate Insights delivers focused development that links business metrics to selling behaviors.

Cost: Contact for pricing

Key features:

• Adaptable content
• Digital training with videos
• Performance dashboards and measurement analytics
• Personalized capability development